February 3, 2012
CRM and Relationship Building
Sonja Fridell, Brainsell

CRM stands for Customer Relationship Management. But it means so much more in this era of Google, smart phones and social media. Prospects are educated, and accessible by multiple facets now. BrainSell Technologies is a business solutions company that helps SMB's get the most out of CRM, ERP and marketing automation software. Sonja Fridell, director of marketing for BrainSell, will talk about the changing landscape of selling to an educated, tech-savvy prospect with traditional CRM products.

Sonja Fridell leads BrainSell's marketing, social media and business development operations. As an ex-journalist, she is adept at creating remarkable content for the BrainSell brand. She is passionate about social media and can be found on Twitter (@Brainsell) and other social networks habitually. She is an honors graduate of the University of New Hampshire and lives on the New Hampshire Seacoast with her fiancé, cat, dog and horse.

The North Shore Business Forum, Inc (NSBF) is a group of small business owners from Boston's North Shore who meet each Friday morning for informal lectures given by business owners on a wide variety of topics. Members also introduce and describe their businesses at each meeting. All business owners are welcome: future, past, profitable, experienced or beginning.

The NSBF meets each Friday morning from 7:30 to 8:30 a.m. (registration starts at 7:15) at the Danversport Yacht Club, Route 62 East, Danvers, Massachusetts. Each meeting only costs a $10.00 admission fee which includes a continental breakfast. Check the notice board by the main door for the meeting room. Directions to Danversport Yacht Club.
No Pre-Registration. Just show up! Sign-up takes place at each meeting.